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Most of these desi stores stock general grocery items used in Indian cooking like indian spices, india tea and chai, dals, lentils, basmati rice, idli rice, indian snacks, desi sweets, ready to eat foods, south Indian foods and rices, indian utensils, pooja items, henna products, ayurvedic & herbal products and vegetarian friendly Indian foods and curry foods.
Some of the indian grocers sell a few fresh indian vegetables and movie cd’s of the latest hindi and regional movies not available at your regular supermarket.
Indian retailers are going through a transition phase not only in US but the world over. For a long time, the indian ethnic grocery store was the only choice available to the indian diaspora in united states of america.
Today more and more India retail shops are coming into the market and regular supermarkets have started encroaching into the once monopoly of the traditional India food and grocery segment, bringing in competition and lower prices.
India Grocers carry a large section of desi frozen and refrigerated foods, some of them carry desserts and india street food.
Produce section of indian groceries is increasing with new varieties of india vegetables :
- Indian Marrow (Lauki or white gourd)
- Ribbed gourd (Turia)
- Bitter melon (Karela)
- Indian beans (Papri)
- Curry leaves
- Bhindi (Okra or Ladies Finger)
- Baingan (eggplant, brinjal)
- Methi Leaves & Palak
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